Emobi has partnered with Honda Power Pack Energy India (HEID) and Musashi to develop and launch a high-performance last-mile delivery vehicle, aiming to enhance the penetration of electric vehicles in this sector. Bharath Rao, Founder and CEO of Emobi, shared company’s vision for global sustainability and the future of last-mile delivery with ETAuto. Rao highlighted Emobi’s focus on building core capabilities for the Indian market. He said “Emobi has focused on building core capabilities in key subsystems and domains required for electric vehicles, including in-house design, engineering, and prototyping. This approach allows Emobi to create vehicles tailored to India’s unique road and consumer requirements, with an emphasis on reliability and robustness for the growing last-mile delivery market.”Revolutionising Last-Mile Delivery and Global Sustainability
Through partnerships with battery swapping companies and proven powertrain suppliers, Emobi aims to provide robust, reliable, and cost-effective products for last-mile delivery fleets. The company’s strong R&D capabilities enable better fleet management by providing critical parameters to fleet operators.
Emobi’s vision for sustainability involves electric vehicles powered increasingly by renewable energy and incorporating recycling strategies for all vehicle materials to promote a circular economy. This commitment to sustainability is reflected in all of Emobi’s product offerings.
Emobi’s recent partnerships with HEID and Musashi aim to launch a superior performance last-mile delivery vehicle. The collaboration with HEID introduces battery swapping technology, reducing range anxiety and charge times for customers. Musashi’s powertrain offers better performance and reliability compared to existing products in both B2B and B2C segments.
Rao stressed on HEID’s role in the partnership involves providing battery-as-a-service integrated into Emobi’s vehicles. “Musashi contributes its powertrain technology, enhancing the vehicle’s performance and reliability.”
Emobi is currently conducting long-term testing of its vehicle products to meet the aspirations of Indian consumers. Future strategies include closer integration of renewables with electric vehicles.
“The company’s core value proposition lies in offering localised products that are easy to assemble, perform well, and come with comprehensive after-sales services. These products significantly reduce vehicle downtime, thereby increasing revenue potential for both individual riders and fleet operators,” he added.
Market Strategies and Battery Technologies
Emobi founder told ETAuto about the company’s market strategy. Rao said “Emobi’s market strategy focuses on launching products with a localised supply chain and partnerships with reliable component suppliers. The company is currently targeting the B2B last-mile delivery market with electric two-wheelers. In battery technology, the trend is towards fast-charge cells, enabling the deployment of smaller battery packs with faster charging capabilities.”
Despite a global slowdown in electric car uptake, Emobi believes that the value-driven Indian consumer market will continue to adopt EV products that offer the right mix of value, performance, and reliability.
Through strategic partnerships and a commitment to sustainability and localisation, Emobi is poised to play a significant role in driving the adoption of electric vehicles in India’s last-mile delivery sector.
Challenges in EV Adoption
While highlighting the market strategies for the company, Rao also mentioned few of the challenges ahead. He said “despite significant investments and growth predictions for the EV sector, Emobi has observed challenges such as initial reliance on imported products not suited for Indian infrastructure. However, there is a growing preference for locally designed products, leading to market consolidation among top manufacturers.”
