The month of March might seem dry but PVR INOX has come up with interesting strategies to attract more footfalls as part of March Movie Mania. Apart from screening new releases like The Diplomat, Mickey 17, Snow White, Kingstone, The Day The Earth Blew Up, Kingston and above all, Sikandar, India’s biggest multiplex chain has also planned re-releases of exciting films. Sanjeev Kumar Bijli, Executive Director, PVR INOX Ltd, spoke exclusively with Bollywood Hungama about it and a lot more.
EXCLUSIVE: Lagaan, Taare Zameen Par, Rang De Basanti, Dil Chahta Hai, PK to re-release in PVR Inox on Aamir Khan’s 60th birthday; Sanjeev Kumar Bijli shares EXCITING details
Sanjeev Kumar Bijli began by saying, “The Oscar film festival will continue. We are highlighting the films that managed to win the Oscars. Unfortunately, Anora didn’t get a censor certificate and hence, it’s not going to come on the big screen in India. But apart from that, The Brutalist, Wicked, Conclave, A Real Pain etc. will continue to be screened at the cinemas. This Women’s Day, we are re-releasing Queen, Fashion and Highway. In fact, there are several re-releases this month like Lootera, Shaadi Mein Zaroor Aana, Lamhe, The Karate Kid (1984), Karz and Ghatak. Half Girlfriend is also going to re-release in April. We also have the entire Aamir Khan Film Festival. 12 or 13 of his films will be back on the big screen!”
As per the press statement of PVR Inox, some Aamir Khan films which will be re-released on his birthday are Lagaan, Taare Zameen Par, Rang De Basanti, Dil Chahta Hai and PK. The statement further said that regional classics like Kumbalangi Nights and Sairat will also be re-released.
When asked if the Aamir Khan festival will commence next Friday, March 14, to coincide with his birthday, Sanjeev Kumar Bijli smiled and said, “Yes, that’s the idea.”
Not many are aware that Sanjeev Kumar Bijli and Ajay Bijli were the co-producers of Taare Zameen Par and Jaane Tu Ya Jaane Na, both of which were also produced by Aamir Khan. When asked about these films and his bond with Aamir Khan over the years, Sanjeev Kumar Bijli replied, “We were fortunate to work on those two films as producers with him. He still remains not just one of the best actors in the industry but also a thought leader. Through his movies like Dangal, 3 Idiots etc., he has pushed the envelope not just in terms of the film’s content but also in terms of promotions and marketing. Hence, it’s great to know him and be associated with him. We are very excited to host and curate this film festival.”
Sanjeev Kumar Bijli further talked about how re-releases have been instrumental in getting in more footfalls, “It started more out of necessity. There were fewer films that were released. Looking at the phenomenal response, especially to films like Rockstar, Laila Majnu, Tumbbad, Yeh Jawaani Hai Deewani and now Sanam Teri Kasam. It has given us the confidence to create a separate department in Mumbai that looks after the curation and re-releases of films. It’s mostly Hindi and a few regional films which have been re-released. We have barely scratched the surface for English films. The only significant English film which re-released was Interstellar and it did excellent business. We also listen closely to our customers on our social handles. There have been a lot of requests coming in and this is how we have been able to establish a very successful line of programming.”
Meanwhile, speaking about the March Movie Mania initiative, Gautam Dutta, CEO – Revenue and Operations, PVR INOX Limited, said, “At PVR INOX, our mission has always been to create an immersive movie-going experience that goes beyond just watching a film. With March Movie Mania, we are bringing together an electrifying lineup of global blockbusters, iconic classics, and exclusive engagements that celebrate the love for cinema. As we continue to redefine the big-screen experience, we invite audiences to join us for a spectacular month of storytelling, action, and entertainment. March Movie Mania is not just about movies, it’s about the collective joy of cinema, the nostalgia of timeless classics, and the thrill of experiencing cinematic excellence in an unparalleled setting. Whether it’s breathtaking sci-fi visuals, larger-than-life action sequences, or heartwarming narratives, this initiative is our way of honouring the magic of movies. We welcome everyone to be a part of this grand celebration and make unforgettable memories at PVR INOX.”
Also Read: EXCLUSIVE: Sanjeev Kumar Bijli shares fascinating data: “Pushpa 2 – The Rule gets 40 lakh admissions in five days in PVR Inox; 6-7% of footfalls come from re-releases”; also puts his bet on War 2, Ramayana: “Salman Khan’s Sikandar could also work big time”
More Pages: Half Girlfriend Box Office Collection , Half Girlfriend Movie Review
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