Rakul Preet Singh has a keen understanding of box office and during an exclusive interview with Bollywood Hungama as part of the promotions of her upcoming film Mere Husband Ki Biwi, she talked about the post-pandemic trends.
EXCLUSIVE: Rakul Preet Singh talks about current box office trends: “Laapataa Ladies’ collections do not reflect credibility it has received…you can watch a film on OTT but you CAN’T enjoy cinema”
When commented that the box office scenario is even more unpredictable now, she replied, “Yes, now you never know. Re-releases are working and new releases are not. Sometimes, films you have a lot of expectations from don’t work and vice versa. As an actor, I feel your job is done after promoting the film and shooting for it in the best possible way. Ultimately, neither the makers nor the actors know what will work and what won’t. Also, I believe that there are too many factors. It’s not that a film flopped because it hasn’t been liked. If that was the case, it wouldn’t have worked on its re-release or on OTT. For example, Doctor G (2022) earned tremendous love and credibility once it dropped online.”
Rakul Preet Singh continued, “But as I said, there are too many factors, one of which is pricing. Post-pandemic, people got used to OTT and watching a film in cinemas dropped in the priority list. Many prefer to go for dinner as that works out to be cheaper and they prefer waiting for the film’s OTT premiere a month or two later. In short, it’s no longer about the film’s merits. The film will find its audience eventually. Of course, we all love theatrical numbers as it benefits all of us but things are just not in our control.”
She proved her point with an example, “Laapataa Ladies (2024) is such a good film. It won international acclaim. Yet, its box office collections do not reflect the level of credibility it has received. But pre-pandemic, it was possible to make money with a film starring newcomers. So, I guess it’s a transitioning phase and a good film will ultimately find its audience.”
In such a scenario, it’s refreshing to see Mere Husband Ki Biwi being released in cinemas and not opting for an OTT release. Rakul Preet Singh said, “That was the intention. Growing up, we used to wait for films like these that we could watch in theatres with family and friends. I was missing a film like this personally. Zara Hatke Zara Bachke (2023) became quite big as people like to watch light-hearted films. This is that film – it will remind you of Hum Tum type of flicks or Dharma movies – good songs, stunning locations, comic scenes etc. Hence, it’s great that it’s releasing in cinemas. I am of the belief that you can watch a film on OTT but you can’t enjoy cinema. You can’t laugh the same way while watching a film on your phone or laptop. This experience of laughing together and the human connection comes only in theatres.”
Mere Husband Ki Biwi also stars Arjun Kapoor and Bhumi Pednekar and releases in cinemas on February 21.
Also Read: Rakul Preet Singh says, “I’m so FOMO that I want to be there!”; sends message for Mere Husband Ki Biwi co-actors
More Pages: Laapataa Ladies Box Office Collection , Laapataa Ladies Movie Review
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