Rose Audio Visuals is set to revolutionize the intersection of cinema and digital content with the launch of The Filmy Hustle Podcast. Hosted by entertainment entrepreneur Akkshay Rathie, this groundbreaking podcast will offer exclusive insights from the legacy of Ashirwad Theatres Pvt. Ltd (ATPL), featuring in-depth discussions on filmmaking, industry trends, and behind-the-scenes stories from top industry experts.
Goldie Behl and Akkshay Rathie launch The Filmy Hustle Podcast with R. Madhavan as first guest
As part of its strategic content expansion, RosePod has partnered with India TV, marking the network’s first-ever podcast integration for its vast digital audience. With a staggering 46 million YouTube subscribers and 10 million CTV viewers, India TV’s collaboration underscores the growing synergy between traditional and digital media. This innovative initiative will not only tap into new listener demographics but also set a benchmark for India’s evolving media and podcasting landscape.
To maximize its reach, The Filmy Hustle Podcast will be available on leading audio streaming platforms, including Spotify, Amazon Music, YouTube Music, JioSaavn, and Apple Music, ensuring easy accessibility for cinephiles across the globe.
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Strategic Industry Partnerships
Strengthening its industry presence, the podcast has secured key partnerships with prominent brands. Novotel Mumbai International Airport joins as the Location Partner, Audi Mumbai West as the Driving Partner, and Kingdom of White as the Styling Partner. Additional partners include S-Cube for Display Solutions, Cacao Springs as the Chocolate Gifting Partner, Torero Police as the Lifestyle Partner, and Corridor Seven Coffee Roasters as the Beverage Partner.
Further amplifying its industry impact, Cinepolis India comes on board as the Cinema Partner, while UFO Moviez and ProCat provide digital cinema solutions and data analytics, ensuring the podcast reaches an extensive network of movie enthusiasts.
Voices from the Industry
Goldie Behl, Founder of Rose Audio Visuals, highlighted the podcast’s vision: “For years, Akkshay and I have engaged in fascinating discussions about the intricacies of the Indian film industry. This podcast stems from that passion, offering audiences a rare, authentic glimpse into the inner workings of cinema. We aim to deliver candid conversations and compelling stories that inform and inspire.”
Host Akkshay Rathie, Director of Ashirwad Theatres Pvt. Ltd., shared his enthusiasm: “Cinema is more than what we see on screen—it’s a world shaped by creativity, resilience, and untold stories. With The Filmy Hustle Podcast, we are excited to share these narratives and bring audiences closer to the heart of the industry. Collaborating with RosePod and featuring incredible guests makes this journey even more special.”
Ritu Dhawan, Managing Director of India TV, emphasized the importance of digital innovation: “At India TV, we continuously seek new ways to engage our audience. Podcasts are becoming an essential medium for in-depth storytelling, and we are thrilled to partner with RosePod to present The Filmy Hustle Podcast to our vast digital community. This marks a significant step in our expansion within the streaming ecosystem.”
Star-Studded Guest Lineup
The series premieres with actor R. Madhavan, setting the stage for an invigorating discussion on acting. Upcoming episodes will feature top industry personalities, including Siddharth Roy Kapur, Murad Khetani, Monika Shergill, Anupama Chopra, Kabir Khan, Ram Gopal Varma, Anurag Kashyap, Devang Sampat, Amit Sharma, Vishek Chauhan, Sheykhar Ravjiani, Rajeev Masand, Kim Sharma, Gautam Thakker, and Mandavi Sharma. These industry stalwarts will provide unique perspectives, making the podcast a must-watch for cinema enthusiasts and aspiring filmmakers.
A Step Forward in Entertainment Innovation
This podcast launch follows Rose Audio Visuals’ recent expansion into branded content with Connect NXT, audio storytelling with RosePod, and the company’s entry into the Telugu market with Rose Kanakavalli. These initiatives further cement Rose Audio Visuals’ commitment to delivering high-quality entertainment to diverse Indian audiences.
Catch new episodes of The Filmy Hustle Podcast every Sunday on India TV’s YouTube channel and across leading streaming platforms!
Also Read: Exhibitor Akshaye Rathi dismantles Bollywood’s stardom myth & PR hype around Stree 2: “The Blockbuster numbers aren’t thanks to the actors, it’s about true filmmaking”
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