Tuesday, July 8, 2025
  • Home
  • National
  • International
  • Movies
  • Technology
  • Business
  • Fitness
  • Lifestyle
  • Punjab
  • Contact us
No Result
View All Result
No Result
View All Result
Home Business

How are brands using community marketing as an effective tool to increase their sales

by author
September 25, 2021
in Business
0
How are brands using community marketing as an effective tool to increase their sales
0
SHARES
19
VIEWS
Share on FacebookShare on Twitter


A good community marketing strategy aligns the elements together to achieve goals associated with the common interest of the people who belong togetherA good community marketing strategy aligns the elements together to achieve goals associated with the common interest of the people who belong together

By Sahil Chopra

Related posts

EXCLUSIVE – Crypto giant Binance controlled ‘independent’ US affiliate’s bank accounts

EXCLUSIVE – Crypto giant Binance controlled ‘independent’ US affiliate’s bank accounts

June 5, 2023
Why investing just to save tax may be bad for you

Why investing just to save tax may be bad for you

June 5, 2023

We live in a world where brands have moved in as our next-door neighbors, given the consistent technological enhancements over the years. As a result, brands continuously foster a more profound and meaningful connection with their audiences, whether a customer or potential customer.

After the successful closing of Tokyo Olympics 2020, most brands are cashing in on community marketing as a customer-centric growth strategy to forge long-lasting connections with customers. Community marketing is a crucial marketing strategy that focuses on engaging the audience with subjects directly or indirectly associated with the brand and places the customers at the heart of it all.

To fully grasp how brands leverage community marketing to give their ROI an aggressive boost, we first need to underline what makes community marketing unique and effective at building connections. In an efficient community marketing strategy, three different elements play an essential role.

1. People who have shared common interests
2. People who care about each other
3. People who feel they belong together

A good community marketing strategy aligns the elements together to achieve goals associated with the common interest of the people who belong together. Brands have begun assembling communities from them by recognising potential customers and what they are looking for that your brand offers. Brands are repeatedly harping on communications to engage more customers and sustain the already existing ones.

Community marketing is driven by human behavior and the inherent human need for connection. Community marketing offers a slew of benefits:

1. A paid marketing alternative:

Several industry experts claim that paid advertising is dead; however, organisations are eyeing at fueling their investments in paid search and social media by 10% year on year. No consumer wants to entertain an intrusive advertising approach, and hence brands have to be attentive to the needs and wants of their audience. Brands have begun taking the lead with community marketing strategy, which undoubtedly takes blood and sweat to garner an attractive number of followers and gives brands an edge to leverage the fact that humans need social interaction. Emotions drive humans, and community marketing acknowledges that a user is more likely to react to social interactions than they will to paid ads.

2. Retain customers with engagement:

Today, we live in a world of choices, and a negative review online might be all it may take for a consumer to move from one brand to another. We live in a consumer-smart world, and consumer review platforms steer purchase decisions. Brands have now adopted building stories around their product and services to attract and engage more
audiences. Brands worldwide rely on community marketing to ensure they are harboring a stable social environment for their customers and win loyal customers for the brand. Brands are set to improve the customer journey and enhance retention with the perfect blend of community marketing, network-based marketing, and direct sales.

3. Brands win when the consumers win:

Brands have begun acknowledging the fact that it is consumer success that drives brand success. Owing to the reach of community marketing, brands are launching innovative outreach programs to gauge consumer sentiments. Building an online sphere ensures consumers have confidence in the brands and know they listen to them.

What’s more, community marketing provides a fully tailormade experience to consumers that bring in features like in-app purchases, subscriptions, and discounts. Community marketing also strengthens connections by making consumers feel involved and fostering a long-lasting relationship with consumers. In addition, brands build trust by engaging with your audience at regular intervals, which shows your customers you care. Finally, community marketing is helping brands stay economical by significantly reducing the marketing costs and getting you effective marketing results.

The author is founder and CEO, iCubesWire

Follow us on Twitter, Instagram, LinkedIn, Facebook

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.





Source link

Previous Post

Meet Shubham Kumar, 24-year old from Bihar, who topped civil services examination in third attempt | Jobs Career News

Next Post

Imran Khan rakes up Kashmir issue at UNGA, India hits back, calls upon Pakistan to 'immediately vacate PoK' | India News

Related Posts

EXCLUSIVE – Crypto giant Binance controlled ‘independent’ US affiliate’s bank accounts
Business

EXCLUSIVE – Crypto giant Binance controlled ‘independent’ US affiliate’s bank accounts

June 5, 2023
Why investing just to save tax may be bad for you
Business

Why investing just to save tax may be bad for you

June 5, 2023
Share Market outlook today: Nifty, Bank Nifty may to gain on positive global cues; check support, resistance
Business

Share Market outlook today: Nifty, Bank Nifty may to gain on positive global cues; check support, resistance

June 5, 2023
Startup group of G20 calls for $1-trillion commitment
Business

Startup group of G20 calls for $1-trillion commitment

June 5, 2023
DHARAKSHA: Converting rice straw stubble to sustainable packaging material
Business

DHARAKSHA: Converting rice straw stubble to sustainable packaging material

June 4, 2023
Amrita Hospital, Kochi opens two new research centres; announces Rs 65 Crore for charitable care
Business

Amrita Hospital, Kochi opens two new research centres; announces Rs 65 Crore for charitable care

June 4, 2023
Next Post
Imran Khan rakes up Kashmir issue at UNGA, India hits back, calls upon Pakistan to ‘immediately vacate PoK’ | India News

Imran Khan rakes up Kashmir issue at UNGA, India hits back, calls upon Pakistan to 'immediately vacate PoK' | India News

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RECOMMENDED NEWS

Travelling to Mombasa Kenya? Know Before You Go

5 years ago
Across the Aisle by P Chidambaram: Penny wise, security foolish

Across the Aisle by P Chidambaram: Penny wise, security foolish

3 years ago
Rajkummar Rao and Rakul Preet Singh join IIFA’s Be Water+ve campaign for water conservation : Bollywood News

Rajkummar Rao and Rakul Preet Singh join IIFA’s Be Water+ve campaign for water conservation : Bollywood News

2 years ago
NASA’s Perseverance rover creates history, extracts oxygen from Mars surface | World News

NASA’s Perseverance rover creates history, extracts oxygen from Mars surface | World News

4 years ago

BROWSE BY CATEGORIES

  • Animals
  • Architecture
  • Automobiles
  • Business
  • Culture
  • Fitness
  • International
  • Lifestyle
  • Movies
  • National
  • Sports
  • Technology
  • Travel

BROWSE BY TOPICS

Architecture culture Fitness indian architecture indian culture indian culture and heritage indian news lifestyle national news Technology technology news Travel travelling

About Us

Awaj Ludhiana Ki

Address

2667/3, Kishore Nagar, Tajpur & Jail Road, Ludhiana – 141008

Recent News

  • Sarah Jane Dias joins the cast of Lakadbaggha 2 – The Monkey Business as Anshuman Jha welcomes her into the expanding animal-lover vigilante universe : Bollywood News
  • Over 25 Crore Workers To Strike Against Govt, Know Whats Open And Whats Closed?
  • RTI Reveals Spy Suspect Jyoti Malhotra Was Kerala Govts State Guest; Custody Extended Till July 21
  • India Abstains From UN Resolution On Afghanistan, Calls For Efforts To End Exploitation Of Afghan Soil For Terrorism | India News
  • Indian Travellers With U.S. Visas Can Now Enter 17 Countries Without A Visa – Here’s The Full List | World News

Category

  • Animals
  • Architecture
  • Automobiles
  • Business
  • Culture
  • Fitness
  • International
  • Lifestyle
  • Movies
  • National
  • Sports
  • Technology
  • Travel

Search

No Result
View All Result

Email

[email protected]

  • About
  • Advertise
  • Careers

Copyright © 2019 Awaj Ludhiana Ki or it's affiliates | Website by Awaj Ludhiana Ki Team

No Result
View All Result
  • Home
  • Contact us
  • Animals
  • Architecture
  • Automobiles
  • Business
  • Culture
  • Fashion
  • Fitness
  • Food
  • International
  • Lifestyle
  • Movies
  • National
  • Sports
  • Technology
  • Travel
  • Punjab

Copyright © 2019 Awaj Ludhiana Ki or it's affiliates | Website by Awaj Ludhiana Ki Team

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In