Tuesday, July 8, 2025
  • Home
  • National
  • International
  • Movies
  • Technology
  • Business
  • Fitness
  • Lifestyle
  • Punjab
  • Contact us
No Result
View All Result
No Result
View All Result
Home Business

Is the convenience driven consumer here to stay

by author
May 2, 2021
in Business
0
Is the convenience driven consumer here to stay
0
SHARES
26
VIEWS
Share on FacebookShare on Twitter


Now more than ever, executing a strong loyalty strategy is imperative in order to keep these consumers coming back to you and not a competitorNow more than ever, executing a strong loyalty strategy is imperative in order to keep these consumers coming back to you and not a competitor

By Taranjeet Singh

Related posts

EXCLUSIVE – Crypto giant Binance controlled ‘independent’ US affiliate’s bank accounts

EXCLUSIVE – Crypto giant Binance controlled ‘independent’ US affiliate’s bank accounts

June 5, 2023
Why investing just to save tax may be bad for you

Why investing just to save tax may be bad for you

June 5, 2023

As the country approaches towards a second wave of the pandemic covering almost a year, we have seen consumers shift their usual routines and behaviours to adapt to a completely new way of living in the new normal. With global lockdowns in place, occupancy capacity limits, and varying comfort levels for in-person activities, consumers have turned to alternative options to continue with their daily routines and necessities.

Enter ‘The Convenient Consumer’. The Convenient Consumer values brands that meet them where they are, allowing them to act on their own terms and schedules. In the last year, we’ve seen grocery stores utilising delivery services, gyms being replaced with at-home apps and videos, the rise of streaming services take the place of theatres, and curbside pick-up enhancing ecommerce and enabling the omni-consumer. According to Deloitte’s Global State of Consumer Tracker, more than 70% of Indian respondents are considered to be “The Convenience seeker”, who is willing to spend more on convenience.

These consumers have taken on home fitness workouts, taken upskilling courses and perfected their coffee making skills – ultimately, causing a shift in the industry for years to come. Marketers should focus on balancing an at-home and in-person presence in order to connect with consumers across all environments and build a lasting relationship in the new normal. Listed below are a few steps:

Provide value at every interaction

It goes without saying that today’s marketer needs to be able to reach consumers throughout each touchpoint of their shopping journey, but beyond that, they need to provide some sort of value with every interaction. One way to do this is through utilising both in-store and online data to provide consumers with a personalised and seamless shopping experience across all the channels that they’re engaging with – from email, to social media, to brick-and-mortar and more. Creating a consistent experience that is unique to the shopper shows that a brand is willing to meet them where they are, making it easier for them to get what they need, regardless of the environment that they are shopping in.

Overcommunicate your options

In the past year, the rapid increase in e-commerce has caused supply chain issues that resulted in out-of-stock items and extremely long delivery times. In turn, consumers ditched their brand loyalty and switched to brands that were immediately available to them. With loyalty up for grabs, marketers should be communicating the ways that they can meet the consumer where they are and help fulfill their needs. Whether that’s through options such as buy-online, pick-up in-store (BOPIS) or through discounted express shipping, consumers will interact with the brands and retailers that are catering to their needs and making it as easy as possible to get what they are looking for.

Keep the consumer at the center

Consumers discovered new favorites during lockdown across online grocers, brand websites and direct-to-consumer (DTC) businesses, and according to data from Criteo, in India 52% of shoppers say they will purchase more online during Covid-19. Now more than ever, executing a strong loyalty strategy is imperative in order to keep these consumers coming back to you and not a competitor. We’ve seen long-time brick-and-mortar customers turn into omni-channel shoppers and the key to engaging this new audience along with existing and lapsed consumers is to focus on a customer-centric marketing strategy that is less focused on siloed channels but instead drives lifetime across all channels.

Invest in brick-and-mortar

While many consumers turned to e-commerce for the first time in 2020, there are still a vast majority who want to go in-store to touch and feel a product before making a purchasing decision. To help bridge the two experiences together, retailers should take a page from e-commerce by leaning on technology. Providing inventory search kiosks, contactless mobile payments, and even augmented reality to visualize products at home, will make the in-store experience as simple and efficient as possible.

In order to succeed with today’s ‘Convenient Consumer’, one thing is clear: marketers need to meet this consumer where they want to be met. By providing a personalised and seamless experience across channels, along with options such as curb-side pick-up, digital subscriptions, contactless payment and more – consumers can access products and services on their own terms and ultimately, will continue to interact and build relationships with these brands for years to come.

The author is managing director, SEA and India, Criteo

Follow us on Twitter, Instagram, LinkedIn, Facebook

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.





Source link

Previous Post

UP panchayat election results 2021: Counting of votes underway amid COVID protocols | India News

Next Post

TMC looks set to retain power for third time in West Bengal, CM Mamata Banerjee may lose Nandigram battle to Suvendu Adhikari | India News

Related Posts

EXCLUSIVE – Crypto giant Binance controlled ‘independent’ US affiliate’s bank accounts
Business

EXCLUSIVE – Crypto giant Binance controlled ‘independent’ US affiliate’s bank accounts

June 5, 2023
Why investing just to save tax may be bad for you
Business

Why investing just to save tax may be bad for you

June 5, 2023
Share Market outlook today: Nifty, Bank Nifty may to gain on positive global cues; check support, resistance
Business

Share Market outlook today: Nifty, Bank Nifty may to gain on positive global cues; check support, resistance

June 5, 2023
Startup group of G20 calls for $1-trillion commitment
Business

Startup group of G20 calls for $1-trillion commitment

June 5, 2023
DHARAKSHA: Converting rice straw stubble to sustainable packaging material
Business

DHARAKSHA: Converting rice straw stubble to sustainable packaging material

June 4, 2023
Amrita Hospital, Kochi opens two new research centres; announces Rs 65 Crore for charitable care
Business

Amrita Hospital, Kochi opens two new research centres; announces Rs 65 Crore for charitable care

June 4, 2023
Next Post
TMC looks set to retain power for third time in West Bengal, CM Mamata Banerjee may lose Nandigram battle to Suvendu Adhikari | India News

TMC looks set to retain power for third time in West Bengal, CM Mamata Banerjee may lose Nandigram battle to Suvendu Adhikari | India News

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RECOMMENDED NEWS

Red Lantern Analytica urges UN to dispatch fact-finding mission in Kashmir to assess danger posed by terror elements | India News

Red Lantern Analytica urges UN to dispatch fact-finding mission in Kashmir to assess danger posed by terror elements | India News

4 years ago
No ‘anti-national’ element in our agitation, says BKU leader Rakesh Tikait; more farmers head to Delhi | India News

No ‘anti-national’ element in our agitation, says BKU leader Rakesh Tikait; more farmers head to Delhi | India News

5 years ago
Thailand, Cartels, And Andaman Sea: Hidden Trail Of India’s Biggest Maritime Drug Bust Worth Rs 36,000 Cr | India News

Thailand, Cartels, And Andaman Sea: Hidden Trail Of India’s Biggest Maritime Drug Bust Worth Rs 36,000 Cr | India News

7 months ago
Key pillars of WTO should be retained while undertaking reforms: Official

Key pillars of WTO should be retained while undertaking reforms: Official

3 years ago

BROWSE BY CATEGORIES

  • Animals
  • Architecture
  • Automobiles
  • Business
  • Culture
  • Fitness
  • International
  • Lifestyle
  • Movies
  • National
  • Sports
  • Technology
  • Travel

BROWSE BY TOPICS

Architecture culture Fitness indian architecture indian culture indian culture and heritage indian news lifestyle national news Technology technology news Travel travelling

About Us

Awaj Ludhiana Ki

Address

2667/3, Kishore Nagar, Tajpur & Jail Road, Ludhiana – 141008

Recent News

  • From Slave To Superpower – How The U.S. Rose From British Colony To Global Warlord
  • UK F-35B Jet Under Repair In Kerala, UK Grateful To India For Support
  • Why Argentina Collapsed 7 Times? PM Modi’s Visit Revives The Story Of A Fallen Nation That Was Richer Than Europe | World News
  • Indians In UAE Gave Up Citizenship, Paid Big For ‘Second Passport’ – Now The West Is Locking Them Out | World News
  • Aamir Khan to be honoured at IFFM 2025 with retrospective and Sitaare Zameen Par spotlight : Bollywood News

Category

  • Animals
  • Architecture
  • Automobiles
  • Business
  • Culture
  • Fitness
  • International
  • Lifestyle
  • Movies
  • National
  • Sports
  • Technology
  • Travel

Search

No Result
View All Result

Email

[email protected]

  • About
  • Advertise
  • Careers

Copyright © 2019 Awaj Ludhiana Ki or it's affiliates | Website by Awaj Ludhiana Ki Team

No Result
View All Result
  • Home
  • Contact us
  • Animals
  • Architecture
  • Automobiles
  • Business
  • Culture
  • Fashion
  • Fitness
  • Food
  • International
  • Lifestyle
  • Movies
  • National
  • Sports
  • Technology
  • Travel
  • Punjab

Copyright © 2019 Awaj Ludhiana Ki or it's affiliates | Website by Awaj Ludhiana Ki Team

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In